{"title":"Early Japanese Advertising","description":"","products":[{"product_id":"antique-japanese-advertising-poster-camera","title":"Antique Japanese Advertising Poster, Camera","description":"","brand":"Sosaku Collection","offers":[{"title":"Default Title","offer_id":47948260638885,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/files\/AntiqueJapaneseCameraPoster.jpg?v=1782509182"},{"product_id":"antique-japanese-advertising-poster-flax-kids-playing-army","title":"Antique Japanese Advertising Poster, Flax, Kids Playing Army","description":"","brand":"Sosaku Collection","offers":[{"title":"Default Title","offer_id":47948269420709,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/files\/JapaneseAntiqueAdvertisement_Flax_KidsinArmy.jpg?v=1782509974"},{"product_id":"antique-japanese-advertising-poster-chewing-gum-boy","title":"Antique Japanese Advertising Poster, Chewing Gum, Boy","description":"","brand":"Sosaku Collection","offers":[{"title":"Default Title","offer_id":47948276629669,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/files\/AntiquePoster_SundayGum01.jpg?v=1782510535"},{"product_id":"antique-japanese-advertising-poster-flax-kids-praying","title":"Antique Japanese Advertising Poster, Flax, Kids Praying","description":"","brand":"Sosaku Collection","offers":[{"title":"Default Title","offer_id":47948280922277,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/files\/Kids_Praying_at_Temple.jpg?v=1782511235"},{"product_id":"antique-japanese-advertising-poster-hikifuda-mother-daughter-textile-shop","title":"Antique Japanese Advertising Poster (hikifuda), Mother \u0026 Daughter, Textile Shop","description":"\u003cp\u003eThis \u003cem\u003erare\u003c\/em\u003e Japanese antique advertising broadsheet poster was for a merchant selling both luxury and practical fabrics (merchant name: probably Watanabe Kumamatsu). Importantly, the poster includes a calendar of important events and is dated as Taisho 5, (1916). This was an brilliant advertising device that would have been hung in the shop and distributed to customers as a gift they could use to adorn their homes and view all year for reference (keeping the merchant name visible). The shop was located in Shiroishi Nakamachi, Echigo province (or possibly Shirone\/Shiroishi depending on old place naming). Thematically the visual strongly imply New Year's (note the plum blossoms, symbolic of spring) and the woman carrying a \u003cem\u003eJubako\u003c\/em\u003e for formal visiting and celebration of with New Year foods (\u003cem\u003eosechi-ryori)\u003c\/em\u003e. The child is carrying a tray featuring \u003cem\u003eHotei\u003c\/em\u003e a lucky god symbolizing an auspicious coming year with luck and prosperity.\u003c\/p\u003e","brand":"Sosaku Collection","offers":[{"title":"Default Title","offer_id":47948289409189,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/files\/Hikifuda_KimonoShop.jpg?v=1782512553"},{"product_id":"antique-japanese-advertising-poster-hikifuda-mother-daughter-textile-shop-copy","title":"Antique Japanese New Year Hikifuda Advertising Broadside — Hanetsuki Beauty, Taisho Era","description":"\u003cp\u003eThis colorful Japanese hikifuda (advertising broadside) was produced for a neighborhood merchant in Iyo Mishima (present-day Ehime Prefecture), promoting general household goods and sweets. Rich in New Year symbolism, the design features a young woman holding a hagoita (羽子板), the paddle used in hanetsuki, a traditional New Year game. Behind her rises the first sun of the year (初日の出), while plum blossoms announce the coming spring. Such broadsides were often distributed to customers at year’s end as both gifts and advertisements, combining elegant seasonal imagery with local commerce.\u003c\/p\u003e","brand":"Sosaku Collection","offers":[{"title":"Default Title","offer_id":47948296847525,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/files\/HikifudaZakka.jpg?v=1782515113"},{"product_id":"antique-japanese-new-year-hikifuda-advertising-broadside-hanetsuki-beauty-taisho-era-copy","title":"Antique Japanese Hikifuda Advertising Broadside — Cranes in Bamboo at New Year, Taisho Era","description":"\u003cp\u003eThis Japanese hikifuda (advertising broadside) was produced for a kimono merchant in Nagahama Port, Iyo Province (present-day Ehime Prefecture). The design centers on three cranes in a bamboo grove before the first rising sun of the New Year—an auspicious combination symbolizing longevity, resilience, and renewal. Unlike many busier commercial broadsides of the period (1915-1930), this example uses a restrained composition and strong graphic contrast, giving it a strikingly modern visual presence. Such hikifuda were often distributed to customers at year’s end as gifts and seasonal advertisements.\u003c\/p\u003e","brand":"Sosaku Collection","offers":[{"title":"Default Title","offer_id":47948306219173,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/files\/Hikifuda_NewYear_sCranes.jpg?v=1782515940"},{"product_id":"antique-japanese-hikifuda-advertising-broadside-cranes-in-bamboo-at-new-year-taisho-era-copy","title":"Taisho Era Japanese Hikifuda Advertising Broadside — Beauty and Rubber Rain Capes, 1916","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis unusual Japanese hikifuda (advertising broadside), dated Taishō 5 (1916), was issued by Kosakai Shōten of Nagaoka City. Combining a richly printed bijin (beauty) portrait with an attached annual calendar, it advertised a striking range of modern household goods including oil products, sugar, paper goods, and “gomu manto” (rubber rain capes)—a distinctly modern imported item in early 20th century Japan. The juxtaposition of elegant seasonal imagery with practical industrial merchandise reflects the rapidly changing consumer culture of the Taishō period. Designed to be kept and displayed throughout the year, hikifuda like this functioned as both advertisement and decorative calendar.\u003c\/p\u003e","brand":"Sosaku Collection","offers":[{"title":"Default Title","offer_id":47948309168293,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/files\/Hikifuda_Capes.jpg?v=1782516734"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0477\/4258\/2949\/collections\/Rashomon._Original_Vintage_Movie_Poster._.Sosaku_Gallery_Tokyo._by_Akira_Kurosawa._720x_copy.jpg?v=1782510738","url":"https:\/\/sosakucollection.com\/collections\/rare-advertising.oembed","provider":"Sosaku Collection","version":"1.0","type":"link"}